British artist Andy Dennett, otherwise known as Add Subtract, takes his inspiration from over twenty years in music. With a background as a DJ playing in clubs and events, as well as artist liaison and promoting his record label, Andy has witnessed the fast paced, high-energy lifestyle and the challenges individuals can endure through their musical success. With the highs come the lows, no matter the genre, scale or industry, the fame can chew up and spit out the best of the best, and truly push people to the precipice.
Executing a contemporary mixed media style with the use of graffiti, collage, paint and a principal portrait image, Add Subtract has created his Twisted Icons series – work featuring a hero shot of an iconic artist, paired with a discoverable collage journey of their lives. The many layers hold hidden details and meanings that unfold with every look.
The hero image is carefully selected and often manipulated to emphasise the root of inspiration for the piece. Andy will immerse himself in the icons history and craft to absorb every detail, fusing together torn press clippings, album artwork and street posters with spray paint, acrylic, pen, stickers, stencils and gold leaf.
Each piece of work is often fuelled by a troubled soul at war with inner demons. Addiction, money, power, fame, and the impact they have form part of the inspiration for each piece Andy creates.